As the hype around last year's developments in artificial intelligence continues, the social sector sits at a crossroads. How, where and why AI matters are still live areas of exploration among organizations. Many are waiting for signals about how to proceed and how they can get involved, while worrying about known and unknown risks of adoption and deployment. GivingTuesday's Chief Data Officer Woodrow Rosenbaum will outline where ground has to be urgently broken in order to ensure safe, effective, and equitable adoption of artificial intelligence in the social sector -- what assets need to be developed, how social sector actors can evaluate and learn from practice, and how platforms like GivingTuesday's Generosity AI working group can help drive progress. This roadmap will serve as a rallying cry for what we can get started working on right now.